The Netherlands Taekwondo Federation (Taekwondobond Nederland) was aiming to recruit more members. The idea was to run a campaign on social media for multiple target audiences (youth, students, people with disabilities, and 55+), explaining why they should sign up for a free training. As the Taekwondobond is not a large organisation, I aimed to make the most out of their smaller budget by leaning on strong stories told by real people, rather than an expensive shoot and an elaborate editing process.
Below you can see the seven videos I produced for them. As they were specifically made to be posted on social media, they are all vertical videos, and have their subtitles higher up on screen so they don’t interfere with the overlays of the apps they were posted on.
Videos are best viewed on a mobile phone due to the format, and since they seem to have some playback issues on other devices.
Concept and entire production (except for part of the camera work) done by me
Made in October/November 2023